It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. The purpose of this concept was to extend the current fuctionality found in the current Porsche 911 GT3 and add an interactive race mode for extra track day performance and enjoyment.
An essential part of this project was to design additional user interface screens for the new driving mode. It was also crucial to maintain the current design language deployed in the current product. Users can interact with the system via the steering wheel controls or the large format touch screen.
All screens were developed using informative graphics and wording. It was vital to ensure the language was inclusive and not overly complicated with engineering speak.
We focused on making Race Mode fun to use and to help build a community around competition. In addition to sharing their fastest lap times, users could also make available car setups. All this could be achieve using the in-car connectivity or native app on iOS or Android devices.