When I joined the project, the company's focus was on creating their charger products using public tooled parts. However, the challenge lay in achieving the desired premium pricing and quality that the brand aimed to be known for.
Role:
As the first Industrial designer employed, I led the design and development of the products.
Expertise:
I identified a unique approach to increase product value without reengineering electrical components. Design enhancements allowed us to charge higher prices.
Monetary Impact:
We raised the average RRP by 60%, significantly boosting overall revenue in the product category.
Brand Elevation:
The brand moved from the Good tier to the Better/Best Tier, strengthening its market position.
Stakeholder
Alignment: By uniting clients, marketing, engineering, and product managers, we achieved a common goal— a first for the organization.
