Animation

Logo Reveal Animation

Role Animator/Producer
Year 2022
Project Type Content Creation

Overview

This project involved creating a suspenseful and atmospheric logo reveal animation designed to instill a sense of unease. The continuous loop animation featured an old CRT TV floating in the air, set against a blurry night sky with bokeh lights. The animation encompassed the creation of the environment, digital assets, logo animation, and an accompanying soundtrack that matched the visual theme.

Concept & Inspiration

The goal was to evoke a sense of suspense and subtle unease rather than outright horror. Inspired by the unsettling aesthetics of vintage technology and dreamlike nocturnal settings, the design aimed to captivate viewers with its mysterious and surreal atmosphere.

Animation Elements

Environment Creation: The backdrop featured a dark, blurry night sky with soft bokeh lights, creating a dreamy, otherworldly ambiance.

Digital Assets: A meticulously detailed vintage CRT TV, complete with flickering screen lines and static, served as the central element, with glitch effects adding an unsettling touch.

Logo Animation: The logo on the CRT screen flickered and glitched intermittently, ensuring a continuous and engaging loop with subtle interference patterns and screen distortions.

Soundtrack: A low, droning hum combined with occasional crackles and sparse, eerie notes created a tense auditory backdrop, seamlessly looping to match the visual continuity.

Before After

Conclusion

This project successfully combined visual and auditory elements to create a compelling and suspenseful logo reveal animation. The floating CRT TV, glitching logo, and meticulously crafted environment, paired with a haunting soundtrack, worked together to produce a continuous loop animation that kept the audience on edge, captivated by its mysterious and eerie atmosphere.

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