Design

Impact Render

Brand FloLab
Year 2020
Role Designer
Purpose Marketing Assets
Overview —

A whole new workflow was developed to create the shot.

The requirement was to create a set of marketing images that told the story about the critical USP of impact protection for this new case. To achieve this goal, a completely new workflow was developed to accomplish this final shot.

ImpactRender_Blender
ImpactRender_Clown
Workflow —

To create the final shot, 5 different software packages were used to get the best outcome.

I built an environment simulation in Blender to create a realistic-looking crater. Then, after placing the phone case in the desired position, I added additional artefacts to increase the tension in the shot. Solidworks was the native 3D software used to develop the product, and after some final tweaks, the file moved to Keyshot for rendering.

ImpactRender_onBlackBG
ImpactRender_Keyshot
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